Monday, 17 October 2011

Warner Home Video DVD Releases for Public Libraries

I just came across this announcement from Midwest Tapes regarding Warner DVDs from movies released theatrically. 

For library users, those who cannot purchase these DVDs will not only not be able to see the movies on the release date, but also will lose the extras that make watching the DVD version so interesting.

What do you think of this decision?

We have recently learned that Warner Home Video will no longer distribute theatrical releases to libraries or home video rental stores until 28 days after they release the movies for sale at retailers. This Warner Home Video policy applies to all public libraries and video rental outlets such as Redbox, Netflix, and Blockbuster.

In addition to being released 28 days after the retail version, Warner’s rental version DVDs and Blu-rays will not contain bonus features or extras. However, we understand that there will be a significant price reduction for these products, apparently amounting to an average $4 per DVD title and $8 per Blu-ray title (see cost breakdown below).

Warner Home Video has announced that it may seek to enforce its new policy by auditing its distribution partners’ sales. Additionally, Warner may require retailers, like Amazon, Best Buy, Walmart, and Target, to limit the number of copies of a new release that may be sold to a single customer.

Please note that Warner’s new policy will only impact titles that have a theatrical release, perhaps amounting to about 12 titles per year. Non-theatrical Warner releases will not be affected by this policy.

Below are the first three Warner theatrical titles affected. Note that Warner’s rental versions will feature rental artwork.

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