Anticipated release of Inferno, which follows Robert
Langdon on the run in Italy and relying on mysterious codes that allude to
Dante, is already top of bestseller lists.
Andrew Francis Wallace / Toronto Star
Indigo celebrates the release of the latest Robert Langdon
novel from Dan Brown, Inferno, with a pop-up shop at Union Station's GO
concourse in Toronto on Tuesday.
Mary Ellen Gavin snuck out of work. Mel Dimaculangan travelled past his usual
subway stop. And Ange Nikoletsos was stopped in his tracks.
They all excitedly purchased Dan Brown’s newest book, Inferno, at a
special pop-up sale in Union Station in Toronto on Tuesday.
“When I heard they were selling it at Union, I just had to get over here
right away,” Gavin told the Star. “I love his books.”
Gavin, speedwalking to a cashier, then to a bank machine and back to the
cashier, said she bought Brown’s previous bestsellers The Da Vinci Code and
Angels and Demons in hardcover after reading them twice in paperback.
Brown has not released a book in nearly four years, an agonizing wait for his
loyal and fanatic fan base. Dimaculangan, 28, heard on the radio about the pop-up store so he purposely
travelled passed his usual subway stop to get a copy, fearing they might sell
out. “I got down here as fast as I could,” he said, adding his next stop would be
work. Nikoletsos, 57, had just purchased another author’s book at Loblaws, but
noticed the Brown sale and stopped to pick up a copy. “I’ve been waiting for it,” he said. “I was going to get it anyways, but $15
for a hardcover? You can’t beat that.”
Brown’s newest adventure about Harvard symbologist Robert Langdon is already a bestseller on the day of its worldwide release.
Bahram Olfati, vice president of procurement for books at Indigo, said
Inferno has already beat Brown’s previous bestsellers in presales. Olfati
is expecting it to be the biggest book of 2013.
“He commands that kind of loyalty,” said Olfati. “He commands that kind of
following.”
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